“Hey Now!”  Anyone that is a Sirius/XM Satellite radio customer either listens or hates this person.  This person is Howard Stern.  The king of radio shock jocks is officially now added to the Sirius/XM app for Android devices through the Android Market as well for those iPhone users through the iTunes App Store.  Since Howard has re-signed with Sirius/XM on a new five year contract, Sirius wanted to capitalize on how they can get more subscribers and overall listeners.  Some ways to accomplish this is by having one of their most popular stations become available on internet streaming as well as mobile devices.

Today is that day, and you can now listen to Howard Stern on Sirius’ website or through their Android App.  The application is not through the Android Market at this time, you have to download it through Sirius’ website.  In order to do this, you must allow for third party applications to be downloadable on your handset as well through your settings option.

So, what are the costs?  Of course the app is free, but the service to Sirius/XM mobile is not.  Looks like the service is just $2.99 a month for unlimited use on either your personal computer and now mobile device.  If you download the application, new users are also entitled to a free week of service as well.  This may bring in more subscribers due to the fact that Satellite radio’s most popular stations, being Howard Stern and professional sports weren’t always included in the streaming lineup.  Now that Howard can be listened to, Sirius/XM may see an increase in overall users numbers and possibly new subscribers.

I have a Sirius/XM account and listen to Stern every now and then.  Just like his movie, Private Parts, have said, “I want to see what he will say next.”  I think that the general popularity of Howard Stern has definitely dropped since his move to satellite radio and how his views changed from just controversial material to hating public radio, he is still an interesting person to be heard from.  Will he attract more listeners with mobile capability, possibly?  I guess only time will tell.

Related articles

• Howard Stern re-ups with Sirius XM, finally coming to Android app (androidcentral.com)
• “Howard Stern staying at Sirius XM satellite radio” and related posts (newsblogs.chicagotribune.com)