Goodbye BBX, hello BB X?
Last Updated on Wednesday, 7 December 2011 04:48 Written by LoganDX Wednesday, 7 December 2011 01:00
Despite all that keeps happening in the BlackBerry world, those guys keep on keeping on. After losing the ability to use the name BBX in a trademark dispute, the Canadian company has chosen the *ahem* highly unique moniker of BlackBerry 10 for their next gen OS or you know, BB X. Get it? Recently announced at the BlackBerry DevCon Asia, they’re trying to pull back into a strong position in the mobile world. They plan to unify their platforms and go for the brass ring once more, facing heavy competition from Apple and Google in OS features.
Wondering who name blocked RIM‘s BBX? A company called BASIS International did as they released software way back in 1985 called BBx, Business BASIC eXtended. Ouch. Hit the jump for the swell press release. Any BB fans out there? Can RIM come out on top again? Hit the comments and leave your opinions!
December 06, 2011 09:18 PM Eastern Time
US Federal Court Bars RIM (BlackBerry) from Using BASIS’ BBX Trademark
ALBUQUERQUE, N.M.–(BUSINESS WIRE)–The United States Federal Court in Albuquerque today granted a temporary restraining order (TRO) against Research in Motion (RIM), immediately barring RIM from using BASIS International Ltd.’s incontestable federally registered BBX trademark at RIM’s Asian DevCon on December 7-8 in Singapore.
RIM had refused BASIS’ requests to stop the infringement at the DevCon conference, which resulted in BASIS filing for the TRO.
In rejecting RIM’s arguments against the issuance of a TRO, the court found that, “The BBX mark is identical to the mark which RIM is allegedly using to present its BBX product (TRO page 8).” and “despite the fact that the two companies are not direct competitors, the parties’ respective BBX products are highly related and target the same class of consumers, that is, business application software developers (TRO page 9).” The court went on to concur with BASIS that “The alleged infringement is likely to cause customers and prospective customers to wrongly believe that the software applications created using BASIS’s development tools are only compatible with RIM’s BBX operating system (TRO page 11).”
The order described how the “Courts use a well-established four-part test to decide whether to grant injunctive relief (TRO page 7)” and concluded that “Accordingly, after considering all the factors relative to a determination of whether an injunction should be granted, the Court finds that all factors weigh in favor of BASIS (TRO page 8).”
See BASIS’ latest generation of BBX in action by running the sample restaurant tip calculator and home mortgage calculator applications from links.basis.com/buidemos to experience BASIS’ BBX platform-independent solutions on your own smartphone or tablet.
BASIS International Ltd. is a global software company whose software developer community is a worldwide network of partners for whom the BASIS “BBx Generations” of products form the foundation for proven and reliable software solutions. Since 1985, BASIS’ mission has been to blaze a trail by producing ambitious and innovative programming languages, database products, development tools, and an application framework for their community to build upon. BASIS is committed to delivering platform independence to the server and client, including browser-based mobile clients.
- RIM hit with trademark lawsuit over BBX, name of next BlackBerry OS (arstechnica.com)
- RIM blocked from using BBX trademark during event (electronista.com)