AT&T doubles upgrade fee starting Sunday.
Last Updated on Friday, 10 February 2012 07:08 Written by LoganDX Friday, 10 February 2012 07:08
Another round of AT&T pushing prices towards the sky. This time the Death Star is doubling the cost of upgrading a device from $18 to $36! Citing increased costs of smartphones, the carrier wants more money from any customer looking to grab a new unit. What does that $36 buy a customer? Nothing much really, basically a SIM card swap and pair. A process that takes no more than 10 minutes on a bad day and AT&T wants more cash for it.
Sprint already charges $36 for upgrading, T-Mobile takes $18 and Verizon charges nothing. Big Bell is certainly trying to earn back all that cash it lost due to the failed T-Mobile merger at the expense of nickel and dimeing the customer. If you want to avoid that extra fee, hit up AT&T before Sunday. Will this send customers away to the rival companies or will they get more ingenious in avoiding the raping?
Thanks to Android Police for the heads up!
- With some extra cash, you can buy an early upgrade at Sprint. (donthatethegeek.com)
- AT&T doubles handset upgrade fee to $36 (bgr.com)