Looks like Microsoft is “Samsunging” Google! As the search giant keeps pushing forward with their cloud-based productivity suite, MS is most certainly feeling the burn. To strike back and possibly bring some users back into the fold, the Redmond software monster has decided to fire both barrels in a new video campaign. Called Googlighting, the new ad showcases Google as an aloof, cocky bugger spending his spare time shilling his experimental productivity suite. He’s none too concerned about consistency, support or offline access. Someone just not right for your business and unworthy of your time.

Microsoft took to the Why Microsoft site to keep up the hate on Google. Quoth the raven:

Google Apps isn’t familiar to most information workers and it’s oversimplified. In fact, Google’s own executives admit they don’t believe their tools can replace Microsoft Office.

When your business needs help, Google Apps support falls short of delivering the kind and level of support you demand.

They have plenty more reasons to shy people away from Google, including a white paper on the “Hidden Costs of Google Apps”. Nothing tops the video though. You have to get a chuckle or two out of the actor portraying Google and the signing guy wearing the pastel shirt with a Cosby sweater draped over his shoulders is absolutely hilarious! If nothing else, they get an “A” for hijinks! Hit the jump and watch it for yourselves, I know you’ll love it!

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