Wednesday, June 19, 2013

nimbleTV brings your cable subscription to the cloud

nimbleTV Logo

In a triumph of technology over the shackles of your set-top box, you can now watch Game of Thrones on the throne.  New York-based startup nimbleTV is promising to deliver your cable subscription to your tablet, browser, PC or smartphone and, for good measure, throw in unlimited cloud storage to record all your favorite shows.

At the monthly NYC Tech Meetup yesterday, CEO Anand Subramanian explained to an awestruck crowd that the service works by a user authorizing the startup to act as an agent on their behalf, signing up for a run-of-the-mill subscription from their favorite content provider (think your local cable company, except from anywhere in the world).  nimbleTV then streams that subscription so that you can access live TV  in the cloud through their iOS, web, or Android app.  The company is also promising a cloud-based DVR with unlimited capacity, allowing you to record multiple shows at once and access them from everywhere.

When asked about the inevitable licensing “considerations” that might be raised by content providers and cable companies, Subramanian made it clear that his company believes that a user that pays for their content should be able to access and use it fairly.  Anywhere.  An enlightened view towards DRM, for sure, we just hope the broadcast corporations agree with him.

Hit the break for a video review by Rich Greenfield of BTIG Research.



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