It’s 2017, Time for an Online Marketing Strategy
If you’re a business owner your number one resolution for 2017 probably deals with growing your business. One of the easiest ways to grow a small business is to tap into online marketing. Spending time and resources for an SME can be a scary decision. Before surfing the waves of the digital landscape you’ll need to know how to optimise growth by getting acquainted with popular online marketing tools. These are some of the first tools you’ll encounter when implementing web marketing.
Search Engine Optimization (SEO)
SEO is a form of marketing that aims to communicate to search engines what your content pertains to. Implementing SEO in your website’s content involves placing keywords and links within your website’s copy and blogs that accurately describe the product or service you’re attempting to sell; this is SEO in a nutshell. A quality SEO practice will see your search engine ranking (SERP) improve over a period of time.
PPC involves strategically placing your website’s ads throughout the Internet, both on SERPs and other websites. Every time a potential costumer clicks on your ad you pay a nominal fee. PPC is a complex marketing strategy that can be used in a variety of ways. As a small business PPC is the most cost-effective means of advertising your company can choose to use. This strategy can be as complex or simple as you make it. To get the most out of PPC either get certified via Google AdWords, or hire a professional to manage your account.
Catering to an audience that solely speaks English vastly limits your potential client pool. While branching out and attempting to tap foreign markets is a difficult endeavour, the exploration can be made easier when you use a translation service so that you can connect with non-English speakers. While online translations services are cheap and easy to use the best way to create a flawlessly translated site is to hire a human translator whose native language is the one you’re attempting to translate into.
Facebook and Twitter accounts are invaluable resources for any company. Consider for a moment how many people are using social media at any given moment. With a few likes and shares your relatively unknown SME can organically gain popularity with mere clicks. Managing social media accounts is an inexpensive and effective way of promoting your company and its offering.