Home Gaming Activision Boss Responds to Backlash from Call of Duty: Infinite Warfare Trailer

Activision Boss Responds to Backlash from Call of Duty: Infinite Warfare Trailer

written by Jon "BatPool" M May 6, 2016

Following a bombardment of negative feedback for the trailer of Call of Duty: Infinite Warfare, Activision’s CEO, Eric Hirshberg, speaks up to defend the newest game in the franchise. The trailer is being deemed as one of the most disliked gaming videos on YouTube and Hirshberg has a few things to say about it.

“First of all, you gotta love the passion of gamers.  This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it.”

“There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can… and that’s a good thing.”

“Secondly, of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.

“The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions on line, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. Views of the reveal trailer… are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”


Call of Duty: Infinite Warfare will be available in a bundle including Modern Warfare Remastered. Which may be a key selling point in the months to come before the November 4 release.

Activision Infinite War YouTube views

At the time of writing, the trailer has received over 9 million views. As you can see, the dislike votes far outnumber the liked votes by more than double. According to IGN, the trailer isn’t just receiving negative feedback in the US, but all over the world. Before this, Black Ops 2 was their most disliked reveal trailer and that entry in the franchise became their most successful. The biggest complaints among fans of the series is the futuristic setting in which the game takes place. Hirshberg had something to say about that as well.

“We have more people playing Black Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history.”

Activision seems to have a lot of confidence in the new title. The Activision head honcho went on to defend the futuristic aspect of the game.

“What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.”


What do you think geeks? Are you ready for some changes in the Call of Duty franchise? Or is Activision thinking way too far outside of the box? If you are, you can pre-order the Legacy Edition that comes with Modern Warfare Remastered below.

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