Activision Blizzard held an earnings call on Thursday, February 9. One of the issues that came up was the mediocre success of Infinite Warfare. Call of Duty games can be typically counted on as smash hits. However, the sci-fi themed FPS hasn’t quite met the expectations of even its publisher. As a result, the company has announced a return to “traditional combat”. What does that mean?
CNBC had reported that physical sales of Infinite Warfare (buy it on Amazon!) were down 50% compared to Black Ops 3 (buy it, too!) back in December. A drop in sales was expected, launching a new game instead of continuing an established series like Black Ops. Nevertheless, it was worse than expected. The publisher acknowledged disappointing numbers, and is now looking to make a change. Activision Blizzard stated that the upcoming 2017 game “will take Call of Duty back to its roots”. COO Thomas Tippl stated, “It’s clear that for a portion of our audience, the space setting just didn’t resonate.”
By announcing a return to “traditional combat”, Call of Duty might be going back to either WWII or another historic conflict. Or, a closer future such as the one featured in Advanced Warfare would be less far-fetched than this experiment with science fiction. Setting the next CoD game in a more grounded reality would make it more accessible to existing fans of the games. It would also allow Sledgehammer, the developer slated to create the game, to work off their strengths, following their work on MW3 and AW.
Will fans of the franchise respond positively to this change in direction? Time will tell, of course. I hope that the innovations and advancements made in this most recent release carry over to the next game. A return to its roots is welcomed, but quality of gameplay should keep moving forward, not backwards.
What did you gamers think of Infinite Warfare? Is this a good move for the CoD franchise? We know you have opinions, so let us know!