You’ve read the title of this article and now I know what you’re thinking,”BULLSH*T!” That’s exactly what Cards Against Humanity (CAH) was selling on their website on Black Friday this year. Cards Against Humanity is a fill-in-the-blank type party game in which players use phrase cards to create statements that can range from being very disgusting to awkwardly hilarious.
This popular game has generated so much buzz and this year for Black Friday, the site had pulled their games for the day and offered boxes of “Bullsh*t” for $6 a box. Now the 30,000 buyers who have received their packages are opening them and finding that they do in fact contain bull excrement.
Apparently, pulling stunts are a thing for this company. Last year, they sold their game on Black Friday for $5 above the normal price. This company has been very determined to not conform to the typical Black Friday deals.
Co-creator of CAH, Max Temkin said,
“We all really hate Black Friday, it’s just kind of a horrible day… It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV… We also had the idea of issuing people a one penny off coupon, but that felt weird because it was still a deal… That’s sort of still doing Black Friday.”
According to Temkin, these boxes of bull excrement sold out in less than two hours.
How did they go about getting poop to sell in a box you ask? Temkin did what anyone would do and Googled it.
“Well, we didn’t do anything that anyone else couldn’t have done… We went on Google and were like, ‘Can you buy bullsh*t? Can you sell bullsh*t?’”
And with that they found that there was a cattle ranch in Texas that did in fact sell pasteurized bull excrement and would be able to fulfill CAH’s needs. A handful of people were surprised that it was, in fact, literally poop they had received.
Of course, now that the stunt is over, some people are turning around and selling their boxes of poop on eBay for more than they had paid. CAH did however make 20 cents per box and all of the profits are said to go to Heifer International, a charity that strives to put an end to poverty and hunger by contributing livestock to communities in need.
Check out this video that unboxes CAH’s “Bullsh*t”.
What do you think geeks? Would you buy this CAH exclusive? Let us know in the comments below!