Today my childhood died. Heavy, I know. I’ve watched it die slowly when my daughter asks me what is a Walkman, or when Toonami went off the air, and even when Twinkies almost died. It’s been a hard road but today, today the final nail was driven in. Today, Cracker Jack no longer has a prize.
In a post on Facebook today PepsiCo-Frito Lay announced that there were changes to the wonderful idea that was Cracker Jack. I have no words, so I’ll let them say it.
As baseball season gets into full swing, enjoy the Cracker Jack popcorn’s new Prize Inside sticker that offers baseball-inspired mobile digital experiences scanned directly on your handheld device.
Here is a sample:
Gone is the instant gratification of finding a cheap decoder ring or a temporary tattoo. Children will not know the joy of sifting through the sweet treat to find it. Worse they won’t even get to have a box! What have you done PepsiCo-Frito Lay?
As our world increasingly moves towards the digital experience things like Cracker Jack were awesome to have around. It’s rare to get a box of cereal these days that had a toy but I could at least rely on Cracker Jack for a cheap prize.
So let us have a moment of silence for anyone over the age of twenty five. Your childhood is dead.