Home Business Dark Side of the Apple: Fixing Problems by Causing Them

Dark Side of the Apple: Fixing Problems by Causing Them

written by Jordan McIntyre December 22, 2017

For years now there has been a “conspiracy” that Apple purposely causes performance decline through firmware updates or stock settings in their line of iPhone products. The logical place the mind went with this information was that they were pushing their next big smartphone upgrade onto customers in a discrete way, and that’s it

A classic play on human nature – reduce product shelf-life, sit back and watch our reaction – which on average is typically upgrading to the new model of something if it has enough value in certain areas – such as simplicity.


Well, some circumstances have come to light that (from a certain point-of-view) makes this conspiracy true.

Essentially, a gentleman by the name of John Poole, the developer of the benchmark software Geekbench, studied his iPhone 6S and iPhone 7 performance and made the results known online – which clearly sparked up the old conspiracies. Taking these results of diminished performance in the processor, journalists apparently inquired with Apple directly – which was simply met with a rather generic and “doublespeak” type statement:


Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.


Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.”

“Cold conditions,” eh? Sounds pretty straight shooter-ish on the surface, doesn’t it? Well, that’s because it is. 

Iron Man meme

Apple’s whole scheme (business strategy, conglomerate, whatever you want to call it) over the years has just been pure cash-snagging with some sleight of hand. No matter what reason they give for the firmware protocols to be in the iOS updates, it doesn’t stop and/or diminish credence to the well-oiled machine that is getting the latest iPhone – which typically seems to release in the blink of an eye. Go ahead, blink – BOOM – iPhone 20 just came out and we are talking about that now.

You know what kind of technology company releases the latest version of their product every six to twelve months? The kind that has the capability to give us the absolute best version of their product possible, yet they don’t. They could give us the iPhone we’ve been waiting for right now. We could have what will be the iPhone 14 in our hand right now. By the time we see the iPhone 20, we could have the iPhone 24 (maybe higher) and so on and so forth. Are you with me?

Well, with confirmation of Apple’s software fix, the major specs for the iPhone 7 should look like this:

iPhone 7


Now, the stock iOS for the iPhone 7 was 10.0.1 and could update all the way up to 11.2.0. So, right at the top of the list of their advertised specs there needs to be something stated that should have been common knowledge for a year now, but of course, Apple heavily lacks transparency where there needs to be some.

Inside an iPhoneTo elaborate, batteries give power at intervals called “cycles” that only have so much juice to be used in that “instance,” let’s say. So, when you open an application (for example) on a brand new iPhone 7, many things start happening in the background (that we’ll just refer to as “tasks”) to execute and run said application.

Because the iPhone 7’s battery is new, it should be able to handle the full performance of the internal hardware to complete these “tasks” in one or two battery cycles, providing a quick and smooth transition into our favorite apps (and probably multiple apps all at once).

Apple battery

What Apple’s firmware-based solution essentially does is reduces stress on the battery as needed by delegating “tasks” that could be done in one or two “cycles” and spreading them across multiple “cycles” to avoid the chance of the device shutting down from the battery (aged battery, cold battery, what have you) being unable to keep up with powering needs.

Apparently, this protocol only takes over during “peak” moments in power use on the battery. However, because of the “tasks” being done in six or seven “cycles” instead of one or two, the phones response time will seem significantly slower.

Smartphone use has practically become rhythmic in our time. Trust me, you will notice a severe lack of smooth “rhythm” to using the interface and apps of your phone with these protocols that throttle the hardware’s full potential within a single “cycle” of battery juice to use. This difference will be seconds, hopefully not minutes, but our brains are so accustomed to such efficient and fast use of a smartphone that the difference would be extremely annoying and beyond unsatisfactory.

In regards to the software “fix” afflicting the hardware, Primate Labs founder John Poole stated:


Users expect either full performance, or reduced performance with a notification that their phone is in low-power mode. This fix creates a third, unexpected state.

Battery degradation isn’t fresh news, folks. We know this happens, so where’s the notification on an iPhone stating its owner should either purchase AppleCare (cash-snag), or replace the battery? Oh, there isn’t one.

The hell man?!

There’s just an algorithm that no one knew about. No real evidence of any groundbreaking R&D on battery/processor balance

Apple’s values give updates upon updates, upgrades upon upgrades, yet they don’t give the full potential of the hardware and…ooh, I don’t know, maybe make the battery easier to swap out? However, then the average customer wouldn’t purchase the AppleCare package, would they?

No matter what side of the fence you take, if Apple is shooting straight or not, the result is the same. People still keep upgrading, and Apple profits way too frequently. That’s why I switched from iOS to Android two years ago. After getting a heavy case of iTuneitus, I jumped ship with a “lesser of two evils” mentality.

Don’t stay with and/or join the dark side, come to the light.

Tell us what you think about the news in the comments below!

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