Netflix has been dominating paid streaming video lately, and are having a successful push into content creation as well. One of their biggest distribution deals has been with the Walt Disney Company. Until now. Disney just announced that they will wrap up their deal with Netflix and launch their own streaming service in 2019!
To say this is a blow to Netflix is an understatement. Some of the biggest properties on the streaming giant are owned by Disney. Think about Star Wars and The Avengers, in addition to their animated movies!
Disney’s catalog is impressive, to say the least, and they maintain tight control of it. Try to rent one of their titles and you’ll realize that you’re just about forced to buy it instead. It’s clear that putting all those titles on their own streaming service should be lucrative for Disney. They will use their new acquisition of BAMTech (MLB Advanced Media) as the foundation for their platform.
“The media landscape is increasingly defined by direct relationships between content creators and consumers, and our control of BAMTech’s full array of innovative technology will give us the power to forge those connections, along with the flexibility to quickly adapt to shifts in the market,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company. “This acquisition and the launch of our direct-to-consumer services mark an entirely new growth strategy for the Company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”
In addition to their movies and series, Disney will launch a separate streaming service for ESPN. The sports network is expensive for both viewers and cable providers. By cutting out yet another middleman, all these sports would be more affordable for subscribers and more profitable for the parent company simultaneously.
This is one hell of a smart business move for the Disney company. Even though I personally am annoyed that all these titles would be dropping from Netflix. Nevertheless, Disney is letting Netflix keep their current titles up until the end of 2019, with new movies that year streaming exclusively on their new service. Meanwhile, the Netflix/Marvel partnership will reportedly continue, with Daredevil and the other Defenders staying on their current home.
Would you geeks subscribe to this new streaming service? Do you think it’s getting a little too cluttered, between these two and Amazon, Hulu, and others? Sound off!