I wish I was joking about this, but it looks like Dwayne “The Rock” Johnson has a new movie coming out on July 24, 2017. And he has a surprising costar for this one. Siri will join The Rock in a new movie called The Rock X Siri: Dominate the Day.
— Dwayne Johnson (@TheRock) July 23, 2017
Siri is not a new actress that nobody has heard of. The Siri that will star in this movie is the same Siri that Apple user know all too well. The movie is a collaboration between Johnson and Apple to seemingly promote Apple products. Johnson tweeted a poster for the new movie, but we have no idea what this movie is about. Per The Rock’s Facebook page, the movie will “motivate you to get out there and get the job done”. I guess we will have to wait to see if the movie accomplishes what Johnson set out to do.
This is not the first team up Johnson has done with big name companies. Johnson teamed up with Ford to promote Ford’s elite service. The ad campaign, known as “The Specialists” reportedly brings in $15 million dollars a year. While the Ford campaign brings in a lot of money, most of Johnson’s endorsement deals come from Under Armour. Although the clothing brand has been around for a while, bringing The Rock in has only helped the brand. Johnson even released his own brand of Under Armour clothing called “Project Rock”. While it is no surprise that Apple would want to team with The Rock, this movie is certainly a different way of doing it. But anyone who follows The Rock and his projects know that there is only one word to describe them; electrifying.
Sound off, geeks! What do you think about this campaign between The Rock and Apple? Let us know in the comments.