Well, we’re starting off 2017 with a headline I had never expected to ever write. Pop star and bunny cosplayer Ariana Grande will be a playable character in the new mobile game Final Fantasy Brave Exvius. I’m pretty stoked.
Final Fantasy Brave Exvius (FFBE) has launched on Google Play and Apple’s App Store. It’s a totally new RPG, instead of a mobile adaptation of a Final Fantasy console game. This casual loves the idea of being able to play classic FF on my phone. However, a game designed specifically for mobile is great in a different way.
From the app description:
So begins a new tale of crystals…
A tried-and-true, yet brand new RPG!
SQUARE ENIX’s first title aimed at a worldwide audience; a brand new FINAL FANTASY game available for smartphones!
Play an entirely new RPG made in classic FINAL FANTASY style!
Includes characters from past FINAL FANTASY titles!
Enjoy this expansive storyline right on your phone!
So how did we end up with this story? Instagram, of course.
pretty lil thing holds her own in a room of men in suits ♡ 👋🏼 I'm SO so excited to finally share that I'll be featured in FINAL FANTASY BRAVE EXVIUS *crying* 🌌♡ check out my character in the game, it's the cutest thing i've ever seen in my entire life and i'm so excited and in love with it i cannot contain myself. #FFBEWW 🌌🌌🌌🌌🌌🌌🌌🌌🌌🌌
Ariana followed that post up with a video sneak peek at her character.
Cross-platform marketing is nothing new. In this age, advertising doesn’t just live on billboards or televisions. Companies are thinking further and further outside the box. The question is whether or not fans of Ariana Grande overlap with the demographic of FF. Not quite, but it’s important to remember that FFBE is not your classic RPG. It is a mobile-first app that is free to play with in-app purchases. It is not Final Fantasy XV, and it is not targeted toward hardcore gamers. This is a genius move to bring new young people with iPhones into the realm of FF.
Will you geeks be downloading Final Fantasy Brave Exvius, with or without Ariana Grande? Or is a mobile game not enough to draw you away from your console?
Also, as a bonus, I figured I’d remind everyone of this gem: