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iPhone Coming After Samsung with Curved Screen?

written by Jude Kasekamp November 28, 2016
iphone 7 display close

Here comes the rumor mill! The iPhone 7 is still hot off its recent release. Nevertheless, Apple’s Chinese suppliers are reporting that Cupertino has asked them to ramp up production of OLED displays. The aim is to produce screens that are better than the beautiful displays rival Samsung produces. Could we see an iPhone with a curved OLED display à la the Galaxy S7 Edge?

iphone 7 display close

Next year’s iPhone will be an important one. It’s the 10 year anniversary of Steve Jobs’ game-changing device, and Apple is under pressure to revitalize slowing revenues. A curved OLED display is reportedly one of several concepts they are considering for the next iteration of the iconic device.

Retina displays have become a given for iPhones of all sizes. However, competitors have moved on from LCD to richer, more malleable technologies. Backlit LCD displays were cutting edge when Jobs announced the iPhone 4 in 2010. In the world of cell phones, that’s ancient history. Just ask Google, Samsung, and other Android manufacturers. One foreseeable issue is cost, since OLED technology naturally costs considerably more to produce than the relatively inexpensive LCD. Apple may be creeping ever closer toward the $1000 mark with an entry-level iPhone.

I speculate that if we do find a curved screen in an iPhone, it may be in the premium iPhone Plus model. The 6 Plus was Apple’s infamous surrender to the trend of big screens, and the next version may carry on that tradition. Buyers of the Plus are also naturally more likely to spend considerably more money on their devices. That may be the best way for Apple to get away with it.

I personally use a Galaxy S7 Edge, and I love the big, curved display. It isn’t so much about the extra features that the edge display enables. The device feels sleeker and fits more comfortably in the hand. The form factor contributes to the everyday usability of the relatively large 5.5 inch screen. Perhaps a curved iPhone Plus will help improve that phone’s footprint?

iPhone geeks, would you welcome more display innovation from Apple? Is this a good move for the company? Do you interpet this as the once-innovative tech giant playing catch-up with yet another trend? Sound off in the comments and let us know what you would like to see from Apple next year!

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