Uber is wrapped up in one media-fueled controversy after another. Meanwhile, Lyft is continuing to go after their number one ridesharing competitor. Part of that aggressive strategy is teaming up with Taco Bell for easy access to late night munchies for their riders!
Lyft has announced a new Taco Mode will be rolling out. It allows you to hit up a Taco Bell drive-thru while riding in your Lyft. Activate it in the app, and it will route you to the nearest Taco Bell on your route. If that wasn’t cool enough, you also get a free Doritos Locos Taco each time!
This latest feature is a great acknowledgment of who is really using ridesharing late at night. I can personally attest to fiending for an XXL Grilled Stuft Burrito after an evening of drinking beers and cocktails in the wrong order. Remember, friends – beer before liquor, never been sicker.
From Lyft’s announcement:
We are testing Taco Mode in Orange County, California, July 27-30 and August 3-6, 2017, between the hours of 9 PM and 2 AM. We will then gather and evaluate feedback from both drivers and passengers and use this to inform any further expansion into additional markets by year’s end. As of now, there is a planned, nationwide rollout in 2018.
Lyft also recently announced Round Up & Donate, a way to contribute to a good cause while riding around like you already do. Choose either the ACLU, USO, or Human Rights Campaign. Lyft will automatically round up your bill and send it to your organization of choice. Now, you can combine both features to not only fill up on cheap Mexican-inspired fast food, but also donate while you’re at it.
Do you geeks use Lyft and/or Uber? Are you excited to try out this Taco Bell partnership in the near future? Sound off in the comments!