Home Gaming Minecraft Drops the Banhammer on In-Game Advertising

Minecraft Drops the Banhammer on In-Game Advertising

written by Liana "LiLi" R. June 1, 2016
Minecraft

Minecraft is getting an all new spotlight shown on in-game activities, this time for some less than positive reasons.

Mojang released a statement on May 31st stating their new policy about how to handle people that abuse the servers for personal, financial gain. The use of advertisements, mods to support sponsored material, and unapproved maps are all on the list to get shut down.

Minecraft

The Commercial Usage Guidelines section that has been added explains the dos and do-nots of server usage for companies and individuals written by Mojang’s very own Owen Hill. They are not banning all types of crafty use for using Minecraft’s world to cover costs for whatever reason, but they are putting some new restrictions on what is deemed appropriate or not.

The list of guidelines is extensive. Here are a few things you can read more about from the official message released earlier today:

  • Naming guidelines
  • Product placement and utilization
  • Videos and streams
  • Mods, approved and not approved
  • Server and hosting regulations
  • Domain names and websites
  • Promoting within Minecraft
  • As well as a general overlay of what is accepted and what is not

Basically, if you love something like Mass Effect or Marvel, you can build things within these Minecraft universes to show your love for the fandom, but when that line is crossed into promotion for the sole sake of promotion, that is when these guidelines will come into play.

minecraft

Minecraft has become increasingly popular over the years which has made it a target for advertising companies with hidden agendas. This, according to Mojang, takes a level of enjoyment out for players that are there to simply enjoy the game and its creative aspects.

“That doesn’t feel right, or more importantly, fun. The new rules are an attempt to stop [advertising] from happening. We want to empower our community to make money from their creativity, but we’re not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server.”

So what are your thoughts on this? Mojang seems to be handling the interference in a smart and fair way, what do you think? Are they making the community better, or should they stay out of it? Sound off with your thoughts in the comments below!

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