Home Gaming Nintendo says the new NX system won’t be sold at a loss and here’s why:

Nintendo says the new NX system won’t be sold at a loss and here’s why:

written by Liana "LiLi" R. May 3, 2016

Nintendo has had a tumultuous decade with prior systems so when details of the new NX started to surface, Nintendo CEO Tatsumi Kimishima addressed why the NX will serve as a turning point for the brand.

The Wii U was sold at a loss in 2012 and that posed many concerns for fans and stake holders as the hype continues to build for the next step in the Nintendo world. Kimishima says that a loss will not be the case this time and he explains why during a Q&A session with investors:

“We are not thinking of launching the hardware at a loss. When Wii U was launched, the yen was very strong. I am assuming that situation will not repeat itself. Selling at a loss at launch would not support the business, so we are keeping that mind in developing NX.”

Selling at a loss sounds like a detrimental thing in the business world but with the gaming industry, it isn’t as dire as it sounds. That tactic is not unknown to this industry as the profits can be paid back with items such as gaming accessories and the games themselves.


The new system, which at this time is still being referred to as the NX, is not expected to make an appearance at this year’s E3 but we do know that the tentative date for release is sometime in March of 2017.

Some fans are wondering why Nintendo┬áis not taking advantage of the end of the year holiday season to launch their new platform, but Kimishima says the reasoning behind the March goal is to make sure that “the software lineup will be ready in time for the hardware launch.” A smart move, one of the biggest complaints seen among Wii U users was that the title selection left little to be desired.

“We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this. The fact that consumers spend more money in the holiday season may be a big factor in why launching then would be a good way to start. However, our hardware and software business structure does not end in that year. We want consumers to continue to play this game system for many years, so we believe that in the beginning it is most important to make sure that everything is in order at launch. In that sense, our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season, and this approach has not changed.”


We shall see what the future holds for Nintendo. With the NES being my first system that launched me into the world of gaming, I am hopeful that Nintendo can push through this last decade and be recognized for the treasure they are.

The full transcript of Tastumi Kimishima can be found over at the Nintendo’s official corporate website.

While you’re waiting for the next step in the Nintendo Takeover, why not check out this awesome new wireless NES controller for play the classics from the comfort of your own couch?

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