Darling gaming tech company Razer has officially acquired smartphone startup Nextbit. I couldn’t be happier. Let’s talk about why!
Everyone in the gaming community knows Razer. They are an independent company that started out making fantastic gaming mice. They then moved into keyboards and other accessories, before finally releasing the Blade laptop. Their full suite of products is impressive, especially the crazy laptop concept they unveiled at CES this year. Razer is primarily known as a hardware company, so it makes sense for them to pick up a cutting-edge software outfit like Nextbit.
Nextbit is known for the Robin, an innovative smartphone that capitalizes on tech’s migration to the cloud. The startup sells an affordable device that doesn’t need 128 GB of onboard storage. Instead, it seamlessly syncs your local apps, photos, and other files with your cloud. It provides on-demand access to the stuff you care about, and cleverly archives the stuff you aren’t using. It certainly is a departure from traditional smartphone storage, and is an extreme example of the changing cloud philosophy shared by Google and Apple.
Razer CEO Min-Liang Tan had this to say in the official press release:
“Nextbit is one of the most exciting companies in the mobile space,” says Razer Co-Founder and CEO Min-Liang Tan. “Razer has a track record of disrupting industries where our technology and ability to design and innovate have allowed us to dominate categories with longstanding incumbents, such as the peripherals and laptop categories. With the talent that Nextbit brings to Razer, we look forward to unleashing more disruption and growing our business in new areas.”
Nextbit no longer sells the Robin, though existing phones will continue to be supported. Razer will look to integrate the talent and technology on the Nextbit side into the parent company, though Nextbit will operate as its own entity. This is an exciting prospect. I am excited to see what Nextbit makes next, and how Razer will take advantage of this creative software in its future products!
What do you geeks think? How much do you rely on the cloud? Also, are you gamers a fan of Razer? Let us know! If you’re curious about these products and more, you can check them out on Amazon today!