A decree has come from the highest of all royalty and that would of course be the Burger King.
In one of the strangest stories I’m sure any of us are going to read this entire year, the Russian division of Burger King has demanded that the recent adaptation of Stephen King’s novel It be banned throughout the country. Yes, dear readers, you are correctly reading that.
The division filed a compliant with Russia’s Federal Anti-Monopoly Service claiming that the character of Pennywise is being used to represent McDonald’s mascot Ronald McDonald in an effort to advertise the fast food restaurant. I’m still not kidding people; this is actually happening. A FAS spokeswoman confirmed that the compliant has been received and is being evaluated at the time of writing.
She released a statement saying, “We can’t be concerned with the content of the film because the writer and director have their own creative understanding of any character.” That would be done by the agency determining if any sort of advertising or product placement was current in the film.
Now the news is tied into the fact that Burger King has been expanding its Russian operations and they could see this as something that could hurt the brand, but its still overall pretty ridiculous when you sit down and think about it really.
Social media response in Russia has as you’d guess been filled to the brim with sarcasm. Once user on Facebook posted, “I think that the head of Burger King Russia should have played Pennywise.”
What do you make of the story? Have you seen It? If so, what did you think? Let us know in the comments below!