Home News Are You One of the Millions (and Millions) With a Smart Speaker?

Are You One of the Millions (and Millions) With a Smart Speaker?

written by Dominic Gomez January 17, 2018
Google Home and Amazon Echo smart speaker

If you’re like me, you probably got a smart speaker for Christmas. If you are also a nerd like me, you probably have more than one. The good folks over at National Public Media decided to compile some statistics about this new found obsession we have with smart home technology. By the way, am I the only one that thinks about Demolition Man when I tell Alexa or Google to turn on my lights? Anyway, let’s take a look at what the stats say.

16% of Americans (18+) own a Smart Speaker, or around 39 million people. 11% Own an Amazon device and 4% own a Google device

I know that equals 15%. I wonder if these are off-brand Alexa enabled devices or if they are something else entirely. One thing it doesn’t say is how many households have a smart speaker from both Amazon and Google. I have both and tend to favor my Google Home Mini over my Echo Dot.

Compared to the first month owning a Smart Speaker, 51% are using it more often, 33% about the same, 16% less often.

I would like more info on this one. Not so much because I don’t believe it. I wonder if people are starting to replace things in their house due to more smart home functionality. I joke with my wife that I’m attempting to get to the height of laziness because I keep replacing things that I can now control with my voice. Slowly, but surely, I’m replacing the light bulbs in my house with Philips Hue bulbs. I’ve even been able to talk my wife into buying a Nest thermostat.

31% of Smart Speaker owners have controlled household devices with a Smart Speaker in the last week.

I have to wonder, do the other 69% not have devices that can be controlled? Or do they have them and either aren’t aware they can be controlled, or don’t know how to set them up. My dad (he’s pushing 70) was able to set his up with minimal intervention from me. My dad has always been a little tech savvy though so your mileage may vary.

31% have added an item to their cart to purchase later, 29% researched an item they might buy, 22% re-ordered an item previously purchased, and 22% ordered an item not previously purchased.

Not only are people controlling household devices with their smart speaker, they are also ordering things. It’s very interesting to see how much these little devices are changing the way we do things on a day to day basis. This is definitely not the entire stat sheet, just a few points I thought were interesting.

Do you have a smart speaker? If so, do you find yourself using it to order things or control any of your household devices? If you don’t have a smart speaker, do you plan on getting one? Let us know in the comments.

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