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Steam Tightens Rules on How Developers Present Games

written by Jason Marcano November 2, 2016

The Steam marketplace is about to see a big change thanks to games like No Man’s Sky. The change? No more “bullshots” on any game’s store page.

For those not familiar with “bullshots,” they are when developers doctor an image in order to make the game they are selling look much better than the final product. The practice is something long time gamers are all too familiar with. The game Watch_Dogs by Ubisoft created a lot of buzz back in 2014 when newer trailers looked like a drastic downgrade from the ones shown at E3.

Well, the folks over at Steam have had it with developers misrepresenting their games in order to get a sale. In a post on Steamworks, aimed at developers, Valve goes into more detail about their new Steam policy. The full post follows.

“We haven’t been super crisp on guidelines for screenshots in the past, so we’d like to take this opportunity to clarify some rules in this space. When the ‘screenshot’ section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at. Additionally, we’re going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.

We ask that any images you upload to the ‘screenshot’ section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play.

For elements such as marketing copy, awards you’d like to show off, or descriptions of your Deluxe Edition, we ask that you use the specific spaces already available on your store page to put that content rather than including it in your screenshots.

Dota 2 is an example of where we were doing it wrong ourselves. We’re now in the process of updating Dota 2 to use screenshots of the game rather than artwork. “


The screenshot policy isn’t the only change coming to the Steam store, but it is by far the biggest. You can read what else is changing here and here. These changes included some facelifts to menus as well as some ease of access modifications.

What do you geeks think? Is this a step in the right direction? Will “bullshots” ever stop being a thing? Sound off in the comments below, and stick with DHTG. We always keep it real—hashtag no filter.

Source :

Facepunch, Imgur

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