The “Un-Carrier” is doing it again, drawing blood in the vicious battle for subscribers. This time T-Mobile is offering a year of LTE data free of charge to any Simple Choice member who brings a friend over from one of the big three, AT&T, Verizon or Sprint. The new customer will also get a free year of data so it’s a win-win.
“Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile’s blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months.”
While the above press release set its sights clearly on Sprint and its new 20GB data plans, T-Mobile isn’t shy about gunning for the others as well. Sprint is just the latest target in the never ending battle. See what Mike Sievert, CMO of T-Mobile has to say:
“When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out. Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.”
Can you say ouch? But he does make a rather good point, offers good only for new customers do indeed blow. So what say you geeks, is T-Mobile blasting on all cylinders or what?