Posts Tagged ‘Mobile application development’

Despite the fact that apps like Instagram and Draw Something have  been acquired by Facebook and Zynga for millions of dollars 59% of most apps don’t earn enough of a profit to break even. If you are an app developer and are hoping to be the next big thing that gets bought out by a bigger company you might first want to read a recent study conducted by App Promo. They found that in a market where there’s an app for everything more than half of mobile apps never make enough money to break even and only 12% make a profit of $50,000 or more. Many of these developers are working with a budget of at least $30,000 and about 14% of their time is used to focus on marketing.

There’s over a million apps across the many mobile platforms like smartphones and tablets. The challenge for developers has been getting their applications noticed and downloaded. Developers who advertise and market outside of the app stores have generally found the most success earning revenue for their app. Discovery is the key to a successful app and without a decent marketing budget and time put in promoting it developers may just find their app getting lost in the crowded app stores. App Promo’s research is based on data from a survey of over 100 app developers. Read more: Think Outside The App Store