Posts Tagged ‘Mobile application development’
Think Outside The App Store
Last Updated on Thursday, 10 May 2012 02:36 Written by Laddie13 Thursday, 10 May 2012 02:36
Despite the fact that apps like Instagram and Draw Something have been acquired by Facebook and Zynga for millions of dollars 59% of most apps don’t earn enough of a profit to break even. If you are an app developer and are hoping to be the next big thing that gets bought out by a bigger company you might first want to read a recent study conducted by App Promo. They found that in a market where there’s an app for everything more than half of mobile apps never make enough money to break even and only 12% make a profit of $50,000 or more. Many of these developers are working with a budget of at least $30,000 and about 14% of their time is used to focus on marketing.
There’s over a million apps across the many mobile platforms like smartphones and tablets. The challenge for developers has been getting their applications noticed and downloaded. Developers who advertise and market outside of the app stores have generally found the most success earning revenue for their app. Discovery is the key to a successful app and without a decent marketing budget and time put in promoting it developers may just find their app getting lost in the crowded app stores. App Promo’s research is based on data from a survey of over 100 app developers. Read more: Think Outside The App Store
New Study Shows People Use Mobile Apps More Than Internet
Last Updated on Monday, 27 June 2011 08:35 Written by Adam Warren Monday, 27 June 2011 09:00
With the growing number of smartphone users I think it’s fairly obvious that this was going to happen sooner or later. The study was conducted by Flurry, they got data from over 85,000 applications. In one year, June 2010 to 2011 mobile application use almost doubled, going from 43 minutes per day to about 81, while internet only went up 10 minutes, topping off at 74. Some other interesting stats are that mobile app users spend about 47% of their time playing games, 32% on social networks, most likely Twitter and Facebook, 9% reading the top news, and finally the last 7% on apps considered entertainment. Approximately 14% of internet time is contributed to browsing Facebook, on the browser, not the app.
I probably use mobile apps for way over than 81 minutes, but my internet usage is much higher, too. But I’m a geek, I needz moar interwebs.