Posts Tagged ‘Seahawks’

Microsoft‘s Dennis Durkin mentioned an interesting idea last week at an investment seminar.  Let the Kinect gather information so that advertisers could tailor their ads specifically to you.  Durkin is wanting to let the Kinect be specific to each consumer as well as have targeted advertising to that individual person.

And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback. And data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played, how are those people engaged with the game? How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?

(Courtesy of Engadget)

While this idea has some merit, it infringes on people’s privacy.  The thought that someone could watch you while you play is sort of creepy.  Ads could be better tailored to consumers but they would have access to what you wear, what you consume, items in the room with your Kinect and not to mention anyone else in the room with you.

Third party vendors would pay huge amounts for the data that the Kinect could provide.  However, the Kinect Privacy and Online Safety FAQ reads “Microsoft is  not permitted to use the information for marketing purposes such as selling you games or services, or for personal advertising.”

Stay tuned to DHTG as we unveil more about this revolutionary struggle in advertising and personal rights.

Related articles

• Is Kinect Reporting What It Sees To Advertisers? [Marketing] (kotaku.com)
• Microsoft: We’re Not Using Kinect to Target Out Ads (escapistmagazine.com)