There is a lot you could say about Michael Bay’s Transformers films, believe me, a whole lot, but you can’t deny that they are a license to print money and bring in major bank for Paramount Pictures and Hasbro.
One thing that’s noticeable are the number of products displayed throughout the series. Product placement isn’t new, its just part of business to help secure a little bit more of financing and some more chances of marketing. Well seems Transformers 4: Age of Extinction may have screwed up by forgetting someone and might have to pay the price.
A $27.7 million lawsuit has been filed against Paramount Pictures by Wulong Karst Tourism, who paid $750,000 to have their logo featured in the mega blockbuster that didn’t make it into the final cut.
It’s only now being heard despite being accepted in Chongqing City back in 2014.
Paramount and the China Movie Channel had conceded that the logo didn’t make it into the film and have said they tried to more than make up for it with Bay shooting an advertisement for them and leaving sets and props at their resort property.
No verdict has been given in the case yet, stayed tuned with DHTG for updates to this story.