After months of speculation, we can finally say the G7 ThinQ is here! I’ll be honest with you, when I first started covering this phone, I wasn’t overly enthused about it. I am a fan of what LG does; it’s just that friggin notch. When I first saw it, it completely turned me off to the phone. The more I looked, the more I was intrigued. Now, I can without a doubt say I need to find a way to get my hands on this phone (LG I’m looking at you).
I don’t know about you, but flagship specs seem to be pretty standard across the field. Snapdragon 845, great camera, even better screen, fast charge, and the whole 9 are everywhere. In order for a phone to set itself apart from the pack, it has to do something different. Razer showed exactly how to do this with the Razer Phone (yes, I have a tech crush on the Razer Phone). It was blocky and had huge bezels at a time when almost all companies are trying to kill the bezels. There are a few companies still trying to find their identity and LG was one of them. I think they’ve found their way.
I almost forgot to add that LG has made the G7 ThinQ IP68 waterproof. No, it’s not actually waterproof, but you won’t have to worry if it gets wet or you accidentally drop it in the toilet. I can’t be the only one that’s done that.
Camera and Screen
The camera software seems to have been revamped with AI Cam, a technology that analyzes the picture, then suggests the best ways to improve it. Sticking with the camera there is a “Super Bright Camera” feature which automatically brightens (clever name right?) the picture. I would like to see how much noise is introduced with this feature though. Moving on to the display, there is a “Super Bright Display” You guessed it, it makes the display super bright. It basically makes the display easier to see in daylight, up to 1,000 nits. For reference the Galaxy S9+ can get up to 1,130 nits.
This is huge for me, and that’s why it’s getting its own section. I want to start with the “Boombox Speaker”. It uses the inside of the phone as a “speaker box”. If you are old enough, you will know the box is what made Bose some of the best speakers you could get. It seems someone at LG finally figured out how to use this technology in a cell phone. I would love to hear how this could translate into the body of a cell phone though. Not only is it supposed to get super loud, it is also DTS verified. Just in case you don’t know, DTS is a type of surround sound that you would find in a movie theater or home theater. Theoretically, this would make the speaker in the G7 ThinQ sound better than most other cell phones. I would love to hear this in practice though.
I can’t stress this enough: LG kept the headphone jack! Thank you, thank you, THANK YOU, LG! The headphone jack is completely tied to my next point. LG has put their amazing Quad DAC in the G7 ThinQ and yes, this makes a huge difference when listening to music through wired headphones. When you have a good pair of cans plugged in, everything just seems more clear than on any other cell phone, here in the States anyway. To me, the difference between the LG V20 and Galaxy S8 is like night and day. I miss my V20.
Don’t worry, if you’ve embraced the wireless lifestyle and went all-in on some nice Bluetooth headphones, LG has your back. They packed Bluetooth 5.0 and Apt-X HD into their newest flagship. What that means for you is if you have compatible headphones, you will be able to get HD sound into them. LG is continuing to show that you can have the best of both musical worlds.
LG is probably one of the smartest companies when it comes to a “digital assistant”. Why, you ask? Because they didn’t try to reinvent the wheel (Samsung). They added a dedicated AI button to their newest flagship, but they didn’t create their own digital assistant. LG decided to let Google do the heavy lifting and made the AI button launch Google Assistant. There will be some LG=specific commands, presumably for the rest of the ThinkQ lineup of connected devices.
LG G7 ThinQ Wrap Up
It’s pretty safe to say I’m a lot more excited about this phone after it has been officially announced than I was even a week ago. Of course, none of any of this means anything if they can’t pull it off.
How do you feel about the release of the G7 ThinQ? Will it be LG’s savior? Or will it be another great LG phone that gets doomed to mediocrity? Maybe more importantly, will you be buying one? Voice your opinions in the comments!