I gotta say, each and every time I hear that Netflix is going up in price, I get a flashback as to why I left cable in the first place. There’s a new set of pricing in town: Netflix ultra pricing.
The addition of this tier means that Netflix needs your cash money. They spent the money on bringing you all of these new original shows as well as buying the rights to stream everyone’s else’s content, and whoops, like a teenager who spent just a little too much on school clothes, we need just a little more to be flyer than the rest of the competition. And Netflix Ultra pricing is supposed to fix all that.
What included in Netflix ultra pricing? As it’s being tested right now, it’s going to be the highest tier level of service. The Ultra Tier will allow up to four screens at a time (including TVs, smartphones, and laptops) and also make available to its users HDR and Ultra HD. No word yet on which shows, if not all, will have that type of video experience.
Netflix pricing tiers are currently Basic (one screen at a time) for $7.99 a month, Standard (two screens at a time) for $10.99 a month and Premium (4 screens at a time) for $13.99 a month. Ultra will be possibly priced at $16.99 a month.
Netflix ultra pricing is in the testing stage right now. According to Netflix Spokesperson Smita Saran “We continuously test new things at Netflix and these tests typically vary in length of time…In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”
Saran continues to say that not all subscribers will see the test and it’s still in the air if the company will offer it after the testing is over. According to Insider, if Netflix does decide to roll out an Ultra tier, it could mean that it changes the available screens in the Premium tier, making the Netflix Ultra pricing the only plan to offer 4 screens. Nothing is set in stone at this point.
What do you guys think of Netflix Ultra pricing? Sound off in the comments section!