Home News Funko Is Launching a New Product That Isn’t a Pop!

Funko Is Launching a New Product That Isn’t a Pop!

written by Christina Ortega Phillips May 15, 2018
funko pop from cereal brands

What is a Funko some may ask? According to my husband, they are “clutter.” To others, they are cute mini-figures of characters from geek culture like movies and TV shows. They’ve even shown up in TV shows like the Supernatural episode when Charlie fist bumps her Funko Hermione.

charlie day about to fist bump a funko pop

And now the Funko product line is expanding to include cereal. That’s right, your most important meal of the day could soon include a cereal connected to your favorite character and, just like when we were kids, eventually you will find a prize if you eat enough. In an article in the Coronado Eagle and Journal, current Vice President of Apparel Mike Becker said,

“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko.”

The new Funko product line is supposed to start selling in June at stores that sell collectibles (like FYE) and online. According to Becker,

There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”

I myself will be that customer who buys two (one to eat and open, one to save) and I know exactly which one I want to start with: Freddy Krueger.

What about you, geeks? What do you think about this new product line? Tell us in the comments!


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